Launch plan · prepared for Mike Lee · September 26, 2026
Website and Meta lead ads for a new dental surgery center in Kansas City, built backwards from October 27, with no trackers on the site.
Where this already runs
Meta lead ads end to end: account structure, audiences, Instant Forms with qualifying questions, ad copy, weekly reporting. Client data stays with the client; totals on request.
Meta Business Partner and Meta Verified Technology Provider, with a Meta-approved app. 55 ad accounts under one portfolio in good standing. Google Ads manager account alongside.
WordPress build, design, ad copy and the weekly report sit inside my team. You talk to me, not to four freelancers.
| What your post asks for | A typical proposal | This plan |
|---|---|---|
| A candid go-live date with buffer | ✕ "ASAP" or "next week" | ✓ Oct 9, buffer to Oct 14, reasons per step |
| Launch from an aged account | ✕ Builds a new BM and waits | ✓ KRZ Business Manager in good standing, assets move to you |
| Measurement with no pixels | ✕ Argues for the pixel | ✓ Instant Forms, tracking numbers, server-side forms |
| Work inside the SEO plan | ✕ Rewrites the keywords | ✓ Lanes fixed, disagreements go to you in writing |
| Healthcare ad experience | ✕ E-commerce portfolio | ✓ Dental account live in Florida today |
From a cold start
What I control: nothing waits on me. What I do not control: Meta's review queue. That is what the buffer is for, and why I will not promise a date that depends on it.
You asked for my sequencing
Built from your sitemap and approved messaging. Your real phone number here, no trackers anywhere.
Homepage structure follows the sitemap your SEO specialist finished. Titles and redirects reviewed by them before launch.
One page per service from the sitemap. Each page uses the approved messaging, compliant with Meta's health rules and your own policy.
Your nine written articles, published as delivered, indexed for search. I do not edit what they say.
Real phone number, address, hours, map link. Form counted on the server, no script watches the visitor.
One service, one form, one tracking number. Written to Meta's health rules: nothing about the reader's condition or coverage.
Noindexed. Exists to receive ad traffic on day one, nothing else.
Home, services, nine articles, contact. From your sitemap, your messaging, your real number, no ad trackers.
Meta review and the learning phase are the long poles. The landing page unblocks them in days. Full site first costs about ten days of ad data on opening day.
Submit the ad landing page form. The counter is how your leads get counted: on the server, with no tracker on the visitor.
This is the week we save
KRZ runs an established Business Manager in good standing, with healthcare and dental accounts active in it today. Your first campaign goes live from there while your own business verification runs in parallel.
You own everything at the end. I am the operator, not the landlord.
No pixels. No argument.
The cost per lead is an assumption you set. Real numbers start the first Monday after ads go live. I will not promise a figure before two weeks of data.
"Dental implants in Kansas City" passes. "Missing teeth?" implies a personal attribute and gets rejected. Same for coverage, age and income.
Meta restricts event data from health websites. With no pixel and no CAPI, your site never sends Meta an event, so that restriction never touches you.
Two ads first, not twenty. Each approved ad becomes a template. A rejection costs one ad, not the campaign.
Business verification, licenses and your compliance policy filed before the first ad. Appeals answered with the document, not with an argument.
Your compliance policy is the spec. I build to it, I do not argue with it.
Working with your SEO specialist
One shared 30-minute call per week, and a written update whether or not we meet. If their plan and my build ever disagree, you get both options and a recommendation, in writing.
How you know it is working
Paused "Implants · video 2" ($94 per lead, 3x the account average). Doubled budget on "Sedation · carousel" ($41 per lead). Added a qualifying question to the form after 4 out-of-area leads.
Ad "Wisdom teeth · static" was rejected by health review on Tuesday, resubmitted Wednesday, approved Thursday. Friday calls dropped to 1 while the office phone went to voicemail after 4 PM.
Sample numbers, not a forecast. The layout follows what US dental marketing agencies report: intake funnel (leads, calls answered, booked, showed), cost per booked appointment, and per-channel cost. Benchmarks: 85%+ answer rate, 30 to 55% of reached leads booked, 70 to 85% show rate. Real figures start the first Monday after ads go live.
If we start Monday
Site (home, services, nine articles, contact, ad landing page) plus the Meta launch and Google Search, delivered by October 27. Your call, in writing today. After launch, Patient Acquisition Management: $1,297 / month, or $997 / month on a 3-month term. Creatives, copy, weekly report and the machine that fills the schedule, not just "running ads". Tracking numbers about $45 / month, in your name.